Production of Master’s Degree Graduates in Business Administration in the Age of Globalization
The conflicts that had been caused by the Cold War in the South-East Asian region were gradually resolved after the U.S. withdrew from Vietnam. This was followed by a revival of commercial contacts, economic relationships and investment. For this reason, not long afterwards, another important international programme was established at Chulalongkorn University. In 1982, the University initiated the Project for the Production of Master’s Degree Graduates in Business Administration, which subsequently became the Graduate Institute of Business Administration at Chulalongkorn University and focused on Business Administration, Marketing, Management and related disciplines. This reflected the condition of the country during that time. Aiming to become internationally and universally accepted, the Institute the University collaborated with two American universities that had been listed among the top ten in Business Administration-the J.L. Kellogg Graduate School of Management at Northwestern University and the Wharton School at the University of Pennsylvania.
On the fifth cycle birthday celebration of His Majesty the King on December 5th, 1987, the King gave the Institute a new name, “Sasin”, and since then it has been officially known as the “Sasin Graduate Institute of Business Administration at Chulalongkorn University”. It is the first institute in Thailand to have been accredited by the Association to Advance Collegiate Schools of Business (AACSB).